At Victoria's Secret & Co., we're taking a closer look at how we use resources to improve our impact over time. We're shifting from traditional, linear systems toward more circular approaches: using fewer virgin materials, designing for durability and recovery, and investing in better end-of-life solutions.

This page shares how we’re applying these principles to two key areas of our business—product and packaging—where we see the greatest opportunity to support more responsible design and sourcing decisions.

Product Sustainability 

We know our customers value the sustainability of the garments they wear and the beauty products they use. At Victoria's Secret & Co., we're rethinking our product lifecycle to improve our impact and extend the life and value of our products through smarter design, sourcing, and recovery. Our approach to product sustainability is grounded in two goals:

1. Improving the environmental and social impact of our products
2. Equipping our customers with information to make confident, informed choices

From increasing the use of lower-impact materials and improving end-of-life pathways, we embed circular thinking and traceability across our value chain. By prioritizing partnerships with innovators, many of them women-founded, we're building a future where quality, transparency, and responsibility go hand in hand.

This is a journey toward lasting impact. A journey that starts with better choices and ends with better outcomes for women, communities, and the planet.

Traçabilité 

Foundational to product sustainability is improving visibility throughout our supply chain, working with trusted partners from sourcing raw materials through final garment manufacturing. We currently map 100 % of our Tier 1 and Tier 2 suppliers, as well as Tier 3 cotton spinners and approximately one-third of Tier 4 cotton producers. VS&Co nominates approximately 90 % of raw material suppliers for our lingerie and apparel. This enables us to uphold high standards for quality while gaining greater assurance and visibility across our supply chain.

Product Creation 

Our product development and sourcing teams follow our Product Creation Guidelines for Sustainability—a framework that outlines requirements and best practices across the product lifecycle, from fiber selection to processing methods and circular design.

Fiber Use 

Fiber choice is one of the most powerful levers we have to improve product impact. We are actively transitioning our portfolio to preferred fibers. For us, preferred fibers are those with verified environmental or social benefits-such as reduced greenhouse gas emissions, lower water or chemical use, and stronger labor and community outcomes. This effort means deepening relationships with Tier 4 growers and producers to improve visibility, measuring impacts at the source, and partnering with our producers to adopt more sustainable, regenerative practices over time.

Fiber mix by year:

Coton 

Cotton is the most used fiber across our assortment of lingerie and apparel, making it core to our business. To ensure the source of our cotton, invest in the livelihoods of cotton farmers and promote regenerative practices, we have embarked on a first of-its-kind initiative to purchase cotton directly from four US family farms.

This marks a significant departure from traditional supply chain models in the fashion industry, which typically rely on intermediaries to ship, process and sell in bulk. This direct and transparent relationship with our cotton growers ensures they receive the full value of their crops, which in turn supports their land, livelihoods, families and communities for future generations.

About one-third of our cotton each year is direct-source from our four U.S. farm partners, who are investing in regenerative practices. The remainder of our cotton fiber primarily originates from other farmers in the US, India, and Australia. Our Cotton Sourcing Policy states that cotton fiber, yarn, fabric, components and finished goods containing cotton must originate from, or be spun in, one of the countries on the VS&Co approved list. To ensure compliance with this Policy, our suppliers are required to retain all documentation for the origin of raw materials, processing and manufacturing. Our internal Independent Production Services team conducts chain-of-custody audits to verify that cotton fiber, cotton yarn, cotton fabric and cotton product originated from an approved country. In addition, Oritain testing is conducted on fiber, yarn, fabric and finished goods containing cotton to confirm compliance with VS&Co's Cotton Policy.

Please read more on our cotton journey in our Cotton Impact Report.

Synthetics 

Synthetics are key to collections such as Sport and Swim due to their performance properties. We are increasingly replacing virgin synthetics with recycled. We are also investing in solutions to use synthetic textile waste to make new fibers, including a partnership with Syntetica, a fiber-to-fiber recycling company advancing synthetic circularity.

Man-made cellulosic fibers 

VS&Co is committed to ensuring we do not source cellulosic fibers from old-growth or endangered forests or sources that contribute to deforestation or the loss of high conservation value forests. As part of this work, we partner with Canopy, a nonprofit advancing forest conservation in the supply chain.

Read our Forest and Paper policy here.

To support this aim, we source exclusively from Canopy Dark Green Shirt Certified suppliers, Lenzing Group and Birla Cellulose. Both have proven track records of responsible sourcing practices.

About Lenzing Group 

We use Lenzing's TENCEL™ modal fibers that are certified with the internationally recognized EU Ecolabel, an environmental quality label only awarded to products and services that have a significantly lower environmental impact throughout their entire lifecycle. TENCEL is a trademark of Lenzing AG. The source of pulp for this TENCEL modal is European Beech from well-managed forests, all of which are certified to Forest Stewardship Council (FSC) or Programme for Endorsement of Forest Certification standards.

About Birla Cellulose 

We use viscose and modal fibers from Birla Cellulose, part of Aditya Birla Group based in India. Birla Cellulose has a stringent Wood Fibre Sourcing Policy to support responsible forest management. Birla Cellulose is recognized as an industry leader in responsible sourcing and has achieved the highest category of 'Dark Green Shirt' in Canopy's Hot Button Report for the last three years consecutively. These fibers are certified by STANDARD 100 by OEKOTEX, are USDA Biobased certified, and are produced in a closed loop process compliant with the EU Best Available Technologies norms for manufacturing processes. Further, the fiber manufacturing facilities are verified for Higg FEM with benchmarked scores.

Animal Fibers 

We maintain an Animal-Derived Materials Policy aligned with the Five Freedoms of animal welfare. We prohibit the use of exotic skins, real fur, and materials from animals raised solely for their hides or pelts.

Product Returns and End-of-Life 

We’ve implemented a centralized process to ensure returned and damaged products are sorted and directed to the best possible end-of-life outcome. All customer returns and damages are routed to our distribution center in Ohio, where they are sorted by condition. Items in like-new condition are prioritized for resale. Others are donated to nonprofit partners. Products unfit for resale or donation are sent to Debrand, a woman-owned company specializing in textile sortation, just twenty minutes from our distribution center. Debrand helps direct products to the most responsible end-of-life pathway. We continue to evaluate opportunities to improve forecasting, product quality, and end-of-life pathways to reduce waste, costs, and improve our customer experience.

Enabling Circularity with Digital Product Passports 

As fashion moves toward greater transparency and accountability, digital product passports offer a powerful way to connect the physical product with verifiable data about its origin, materials, and lifecycle. At VS&Co, we are piloting product passports to empower customers, support circularity, and prepare for evolving disclosure requirements.

In 2025, we expanded our digital product passport program in partnership with EON, a woman-founded and led technology company building digital ID infrastructure for circular commerce. The launch included:

• Scannable QR codes on garment labels, giving consumers real-time access to product origin, material content, and care instructions
• Traceability data mapped back to Tier 4 or cotton growers for signature cotton products, sharing the story behind our direct-source cotton partnerships
• Integration with our traceability platforms and sustainability systems, laying groundwork for future circular recovery models

This work is a foundational step in building a future where every product can carry its own verified environmental and social story — and where recovery, reuse, or recycling is made easier by access to that data.

Looking ahead, we aim to:

• Expand product passports to all product categories in the EU
• Increase the depth of data shared (e.g., lifecycle emissions, verified certifications)
• Explore interoperability with resale and recycling partners
• Continue to prioritize partnerships with women-founded businesses at the intersection of innovation and sustainability

Packaging Sustainability 

Packaging is critical for protecting and transporting our product, as well as supporting our customer's shopping experience. We recognize, however, that packaging is a significant contributor to our waste generation, emissions, and costs.

Our first priority is to eliminate unnecessary packaging. For essential packaging, we follow five core eco-design principles: optimize weight, use mono-materials, design for recyclability or reuse, and avoid virgin content. Our 2030 goal is for 75 % of packaging to meet at least one of these principles and include 50 % or more post-consumer recycled content (PCR).

In this journey, we are:

• Using rolling techniques at the vendor level to reduce corrugate use and increase shipping efficiency
• Optimizing e-commerce packaging to eliminate excess packaging
• Implementing FSC-certified or recycled-content across categories
• Reducing virgin plastic in store and online packaging
• Collaborating with Canopy to ensure paper packaging materials avoid ancient and endangered forests

To continue our learning, and share our learnings with the industry, we participate in memberships and partnerships such as the Sustainable Packaging Coalition.

As the market, regulations, and customer expectations evolve, we remain committed to transforming our linear product and packaging lifecycles into those that deliver lasting value and reduce environmental impact.